| |
Theories of Mass Communication
Sinopse por: Luís Nogueira
|
|
| |
Obra: Theories of Mass Communication
Autor(a): Melvin L. DeFleur
Autor(a): Sandra Ball-Rokeach
Editora: Albin Michel
Ano publicação: 1989
Ano entrada: 2000-01-01
Número de páginas: 268
|
|
| |
Temáticas:
» História e Teorias da Comunicação
» Epistemologia da Comunicação
|
|
|
|
|
| |
Sinopse por: Luís Nogueira Part I: The origins of Mass Communication
Chapter 1: Stages in the Development of Human communication
The Beginnings of Transitions
Assessing the Nature and Influence of Mass
Communication
Chapter 2: The Emergence of the Mass Press
Recurrent Patterns in Media Development
The Mass Press
The Period of Rapid Diffusion
Conflict and the Changing Newspaper
The Future of the Mass Press
Chapter 3: The Development of Motion Pictures
The Evolution of Technology
Social Evolution: The Movies as a Mass Medium
Quantitative Patterns
Chapter 4: The Establishment of the Broadcast Media
The Evolution of Telecommunication
From Wireless Telegraph to Radiotelephone
The Radio Music Box
Development of the Television Industry
An Overview
Chapter 5: The Mass Media as Social Systems
The Stability of Media in American Society
The Long History of the Problem
The Basics of Functional Analysis
Structure and Function in Media Systems
Maintaining System Stability
Part II: The Effects of Mass Communication
Chapter 6: Mass Society and the Magic Bullet Theory
The Evolutionary Paradigm and the Concept of Mass Society
The Emergence of the Theory of Mass Society
Chapter 7: Theories of Selective Influence
The Individual Differences Theory
The Social Differentiation Theory
The Social Relationships Theory
The Contemporary Significance of the Selective Influence Theories
Chapter 8: Socialization and Theories of Indirect Influence
Short-term vs. Long-term Perspective
The Media as Agents of Socialization
Modeling Theory
Social Expectations Theory
Chapter 9: Mass Communication and the Construction of Meaning
The Search for Principles in the Age of Transition
The Ancient Question: How do we know Reality?
Contemporary Answers: Social Construction Theories
Mass Communications and the Influence of Mediated Reality
Chapter 10: Theoretical Strategies for Persuasion
The Psychodynamic Strategy
The Sociocultural Strategy
The Meaning Construction Strategy
Part III: The Media in Contemporary Society
Chapter 11: Media System Dependency Theory
The Roots of Media Effects Theories
Conceptualizing Media Dependency Relationships
Basic Paradigms and Media System Dependency Theory
Accounting for Change in Media Dependency Relations
Media and Society
Chapter 12: Emerging Media Systems
The Influence of Computers
Basic Cable Television
Interactive Communication Systems
|
|
